CEN 462: Entrepreneurship Development

Offered Under: B.Sc. in Computer Engineering (CEN)

This course studies the planning stages involved in starting a new business including market, financial, and legal feasibility requirements. Students are required to develop a full business plan and elevator pitch. The purpose of the course is to provide a practical opportunity for students to realistically assess the potential of some new venture idea and develop a detailed program or plan for a small business. The course covers a range of topics that are required to succeed in an entrepreneurial career. From an overview of entrepreneurship and the entrepreneurial process, the course spreads out to consider how to evaluate a possible idea for a business, buy an existing firm, acquire a franchise, develop a marketing plan, and create a comprehensive business plan for your new venture concept.

Course Type Major
Credit Hour 3
Lecture Hour 45
Expected Outcome(s):
  • Identify and implement systems for collecting and analyzing information to monitor the performance of a new firm.
  • Identify and source the necessary financial and non-financial resources available for a new venture.
  • Articulate an effective elevator pitches to gain support for the venture.
  • Describe a new business in a well-written venture plan.
  • Understand business models and marketing strategies.
  • Understand the development of entrepreneurship as a field of study and as a profession.
  • Demonstrate entrepreneurial abilities and capacity in an entrepreneurship portfolio.

Suggested Books:
  1. Amazon's Jerry W. Moorman Page
  2. The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs by Kevin D. Johnson
  3. Start Your Own Business: The Only Start-Up Book You'll Ever Need (5th Edition) by The Staff of Entrepreneur Media

Grading Policy:

Biweekly Quiz, One Midterm Exam, One Final Exam, Project

Letter Grade Marks Grade Point
A 90 - 100 4.00
A- 85 - 89 3.70
B+ 80 - 84 3.30
B 75 - 79 3.00
B- 70 - 74 2.70
C+ 65 - 69 2.30
C 60 - 64 2.00
C- 55 - 59 1.70
D+ 50 - 54 1.30
D 45 - 49 1.00
F 00 - 44 0.00