This course studies the planning stages involved in starting a new business including market, financial, and legal feasibility requirements. Students are required to develop a full business plan and elevator pitch. The purpose of the course is to provide a practical opportunity for students to realistically assess the potential of some new venture idea and develop a detailed program or plan for a small business. The course covers a range of topics that are required to succeed in an entrepreneurial career. From an overview of entrepreneurship and the entrepreneurial process, the course spreads out to consider how to evaluate a possible idea for a business, buy an existing firm, acquire a franchise, develop a marketing plan, and create a comprehensive business plan for your new venture concept.

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